Envy Me Perfume from Gucci

Gucci Brand Profile

1920s
Guccio Gucci opened his initial leather goods and small bags store in his native Italy in 1921. Having until that time worked in London's Savoy Hotel absorbing the refined tastes of English nobles, he presented this sensibility to Italy via select leather-based wares created and produced by the master craftsmen of Tuscany.

1930s
During the Thirties, a classy worldwide clientele is attracted to the set of shoes, belts, gloves, luggage as well as trunks. The equestrian-inspired horse bit and stirrup motifs ended up becoming long-term symbols of the fashion house, and of an increasingly revolutionary design aesthetic.

1940s
Facing a diminished source of resources during the second world war, Gucci demonstrates itself to be a company synonymous with exceptional creativity and inspiration. The classic Bamboo Bag is launched, and promptly establishes itself as one of the first of numerous iconic products. A favorite amongst royalty and celebrity alike, the bag is nevertheless available today.

1950s
The trademark green-red-green web, a by-product of the saddle girth, turns into a huge winner in the 1950s and even today it remains one of the most familiar brand identifiers. New stores open in Milan and New York signaling the beginning of a global presence as a progressive luxury brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the corporation following the death of Guccio Gucci in 1953.

1960s
Gucci introduces products that are valued by the most iconic figures of the era and results in being renown for making eternal designs. The printed Flora silk scarf is produced for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, nowadays it is known as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Shops open in London, Paris, Palm Beach and Beverly Hills continuing the international growth of the Gucci name.

The legendary interlocking double 'G' emblem is adopted in the mid 1960s.

1970s
Shops open in Hong Kong and Tokyo as growth is targeted towards the Far East. Product diversification increases and the company carrys out major research into additional deluxe resources. Novel, innovative concepts are produced and other product categories are launched. The earliest classic styles are modernised using new shapes and colours whilst retaining the class and craftsmanship that is overriding for the brand.

1980s
Gucci turns into a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, results in being head of the company with half of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Bahrain-based investment corporation, Investcorp, is sold the remaining 50 percent of shares belonging to Aldo Gucci and his descendants.

1990s
Large-scale approval follows the relaunch of Gucci which is inspired by means of a pioneering mixture of innovation and tradition. Tom Ford becomes creative executive of Gucci during 1994 and he brings a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses instantly turn out to be icons of Ford's rare vision.

Gucci makes the very successful change to a fully public corporation by the appointment of Domenico De Sole as CEO in 1995. The European Business Press Federation declares Gucci "European Company of the year 1998" for its strategic foresight, management superiority and overalll profitable and fiscal performance. A strategic alliance with Pinault-Printemps-Redoute is created in 1999 and transforms Gucci into a multi brand group.

2000s
Neilson company names Gucci the most desirable luxury brand in the world in 2007 cementing its amazing worldwide accomplishment. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 developing a unique vision that fuses past and present; history and modernity. Exploring its abundant heritage and incomparable craftsmanship capabilities, main house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated with a fresh new look.

The alliance with UNICEF, initially started during 2005, expands on an annual basis becoming a key corporate initiative that blends perfectly with the Italian brands international reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his management the legendary Italian brand's exclusive heritage and long-lasting standards are emphasised in conjunction with its high fashion and aspirational style.

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