Flora Perfume from Gucci

Gucci Brand Profile

1920s
Guccio Gucci opened his first leather-based merchandise and small luggage shop in his native Florence in 1921. Having up to that time worked in London's Savoy Hotel absorbing the refined tastes of English aristocracy, he presented this awareness to Italy by means of elite leather wares created and produced by the master craftsmen of Tuscany.

1930s
During the Nineteen Thirties, a chic worldwide clientele is attracted to the compilation of shoes, belts, gloves, luggage and trunks. The equestrian-inspired horse bit and stirrup motifs ended up becoming stable symbols of the fashion house, and of an increasingly modern design aesthetic.

1940s
Facing a diminished supply of materials through World War 2, Gucci exhibits itself to be a company synonymous with exceptional ingenuity as well as inspiration. The classic Bamboo Bag is released, and quickly establishes itself as one of the foremost of many iconic products. A favorite amongst royalty and celebrity alike, the bag is nevertheless available today.

1950s
The trademark green-red-green web, a spinoff of the saddle girth, results in being a big success in the 1950s and even at present it remains one of the most memorable brand name identifiers. Extra shops open in Milan as well as New York signaling the dawn of a global presence as a progressive luxurious brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the business following the death of Guccio Gucci in 1953.

1960s
Gucci introduces products that are beloved by the most iconic figures of the time and results in being renown for creating everlasting designs. The printed Flora silk scarf is created for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, nowadays it is well-known as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Stores open in London, Paris, Palm Beach and Beverly Hills continuing the global growth of the Gucci brand.

The legendary interlocking double 'G' logo is adopted in the mid 1960s.

1970s
Stores open in Hong Kong and Tokyo as growth is targeted in the direction of the Far East. Product diversification increases and the business carrys out key research into additional deluxe materials. Modern, innovative concepts are created and supplementary product categories are launched. The earliest classic creations are modernised with new shapes and colours whilst keeping the quality and craftsmanship that is overriding for the brand.

1980s
Gucci becomes a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, becomes head of the business with 50 percent of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Arabic investment corporation, Investcorp, purchases the remaining half of shares belonging to Aldo Gucci and his descendants.

1990s
International praise follows the relaunch of Gucci which is influenced by a pioneering blend of innovation and tradition. Tom Ford becomes creative executive of Gucci during 1994 and he brings a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses instantly turn out to be icons of Ford's unique vision.

Gucci makes the highly successful change to a fully public business with the appointment of Domenico De Sole as CEO during 1995. The European Business Press Federation names Gucci "European Company of the year 1998" for its strategic foresight, management superiority and overalll profitable and monetary performance. A strategic alliance along with Pinault-Printemps-Redoute is formed in 1999 and turns Gucci into a multi brand group.

2000s
Neilson company pronounces Gucci the most desirable luxury brand in the world during 2007 cementing its astounding international achievement. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 building a single vision that fuses past and present; history and modernity. Exploring its rich heritage and unrivaled craftsmanship capabilities, main house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a fresh new look.

The relationship with UNICEF, first started in 2005, expands on an annual basis becoming a key corporate initiative that blends perfectly with the Italian brands global reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his leadership the fabled Italian brand's exclusive heritage and long-lasting morals are emphasised in conjunction with its high fashion and aspirational style.

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